Cross-Selling and Upselling: Simple Techniques to Boost Revenue with Insurance Sales
In the world of international education, the ability to diversify revenue streams is essential for any agency or educator looking to thrive.
One of the most effective ways to do this is by tapping into the lucrative world of insurance sales. At Edvisor, we provide a seamless platform that enables you to sell insurance effortlessly, opening up new opportunities for extra revenue while adding value to your clients.
This guide will walk you through everything you need to know about selling insurance on Edvisor, from understanding the basics to implementing advanced strategies that maximize your commissions.
1. Introduction to Insurance Sales on Edvisor
Selling insurance on Edvisor is a straightforward process that offers significant advantages to education agencies and schools.
Our platform integrates with leading insurance providers, allowing you to offer a wide range of insurance products directly to your students.
Whether you want to sell insurance as an additional service or you’re looking to provide students with a self-service option, Edvisor has you covered.
The best part? You earn commissions on every policy sold, turning a sometimes necessary student expense into a valuable revenue stream for your business.
🔹 Insurance Sales Models: Which One Works for You?
Insurance can be sold in two ways:
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Selling as an Intermediary: You can sell insurance to students directly. You have complete control over the process, from recommending the right policy to finalizing the sale. This model allows you to maintain higher control over the policies you offer, providing tailored advice to your students while earning a commission on each policy sold.
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Direct Purchase by Students: Alternatively, you can enable students to purchase insurance directly themselves. This self-service model simplifies the student process while still allowing you to earn commissions. It’s a hands-off approach that ensures students get the coverage they need without occupying your team’s time.
💡 With the suite of insurance tools available on Edvisor, you can easily adopt either model.
🔹 Providers Available & Insurance Types
Edvisor only partners with leading insurance providers to offer a variety of coverage options that meet the diverse needs of international students.
From basic health coverage to more comprehensive plans that include travel insurance or cancellation items, there’s a product for every student.
By understanding the types of insurance available and matching them to your clients' needs, you can ensure their full protection while increasing your revenue.
🔹 Why Buy Insurance on Edvisor?
There are several reasons to choose Edvisor as your go-to platform for selling insurance:
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Integrated Sales Process: You can seamlessly search, compare and add insurance to any quote within the tool you already use to recruit students.
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Trustworthy Providers: Access to reliable insurance providers with a proven track record in the industry.
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Competitive Commissions: Earn more with each sale, thanks to our advantageous commission structure.
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24/7 Support & Training Materials: We offer round-the-clock support, ensuring you and your students have access to assistance whenever it’s needed.
2. Strategies to Increase Your Insurance Sales and Maximize Commissions
Now that you understand the basics, it’s time to dive into some advanced strategies to help you boost your insurance sales and maximize your commissions.
🔹 Keep Your Providers Organized
Managing your insurance providers effectively is key to offering the best products to your clients.
Edvisor’s platform allows you to organize and manage providers easily, ensuring you always have the most up-to-date information on hand.
This not only streamlines your workflow but also ensures that you’re offering the most competitive and suitable insurance options to your clients.
🔹 Cross-Selling and Upselling to Boost Your Revenue
Cross-selling and upselling are powerful techniques in your arsenal. By integrating insurance with every quote and offering it as part of a bundle with other services, you can easily increase your revenue per client.
For instance, when quoting a language program, suggest adding travel insurance as a must-have add-on. Not only does this protect your students, but it also enhances your agency’s earnings.
Example Strategies:
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Cross-Sell Cancellation Insurance: When students purchase a study program, cancellation insurance is recommended as an essential add-on.
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Bundle Products: Create attractive bundles that include insurance, making it a natural part of the package.
🔹 Leverage Seasonality: Onshore Renewals and Camp Seasons
Certain times of the year present unique opportunities to boost insurance sales.
For example, onshore renewals provide a chance to re-engage students who are already on the ground, ensuring their coverage continues seamlessly.
Similarly, seasonal programs like summer or winter camps are perfect opportunities to offer tailored insurance products to a large group of students all at once.
🔹 Markup: A Great Way to Increase Profit Margins
Markup is an important concept in insurance sales that can significantly impact your profit margins. You can increase your earnings on each policy by applying a markup to your insurance products.
The key is to find a balance that maximizes your profit without pricing yourself out of the market.
Our platform provides the tools you need to adjust your markup effectively, ensuring you stay competitive while boosting your bottom line.
🔹 Simplify the Buying Process
The easier you make it for students to purchase insurance, the more likely they are to do so.
With Edvisor, you can get a streamlined insurance landing page that effortlessly guides students through their options, simplifying the buying process.
This setup allows students to complete their purchase independently, freeing you from direct involvement while still ensuring they get the coverage they need and you get the corresponding commission.
3. Tools and Features for Insurance Management
Edvisor isn’t just about selling insurance; it’s about managing the entire process efficiently.
Here are some of the key tools and features that can help you streamline your insurance management:
🔹 Insurance Search and Comparison
Finding the right insurance product for each student is critical.
Edvisor’s advanced search and comparison tools allow you to filter through available options quickly, comparing features and prices to ensure you’re offering the best possible product.
This not only improves the service you provide to clients but also helps you close sales faster.
Learn how to search and compare insurance on Edvisor ->
🔹 Student Insurance Payment Links
Simplify the payment process by using Edvisor’s student insurance payment links.
These links can be sent directly to students, allowing them to securely pay for their insurance online.
This feature not only speeds up the sales process but also ensures that payments are tracked and managed efficiently.
🔹 Group Bookings
If you have to deal with group bookings, Edvisor offers a specialized tool to manage them efficiently.
By simply filling out a spreadsheet with all your students’ details, you can process all your insurance requests within 24-48 hours.
This makes adding insurance to group bookings easy, ensuring every member is covered while you earn commissions on every policy.
🔹 Commission and Provider Management Dashboard
But that’s not all! You can also keep track of your commissions and manage your providers from one centralized dashboard right from the platform!
💡 This tutorial covers everything you need to know about it.
This feature gives you real-time insights into your sales performance, helping you identify growth opportunities and adjust your pricing and strategies accordingly.
Selling insurance on Edvisor is more than just an additional service—it’s a strategic way to unlock new revenue streams and add value to your clients.
By understanding the platform, leveraging effective sales strategies, and utilizing the powerful tools available, you can maximize your insurance sales and boost your organization’s bottom line.
Still have questions about the insurance features? Reach out to your account manager for a quick guide, or visit our insurance landing page to discover more.
Start today, and let your revenue grow! 🚀