Every business is familiar with using LinkedIn to generate business or B2B connections with new and current partners. Nowadays, educators in the international education industry have the amazing opportunity to use digital tools to connect with agency partners and increase their recruitment rate.
Just like you update your LinkedIn profile to nurture professional connections, you can update your Edvisor profile to promote your programs and course offerings.
Keep reading to learn the top tips for how having an updated profile on Edvisor can benefit your school or institution.
📋 Table of contents
TIP 01: Add quality videos and photos to your profile
You know when you’re browsing social profiles, and one of them catches your attention because it has great images and videos? Although busy schedules can get in the way of spending time on certain tasks and sometimes it's easier to add stock photos or outdated photos - adding personalized and good visual content to promote your business has many perks.
Students nowadays are very visual, and adding the best and more recent photos can attract more attention to your profile. Videos that help students visualize themselves having a life-changing experience at your school or institution are even better!
TIP 02: Don’t add a generic description
The description of the school or institution is an important section of your profile, it is how you represent your business online.
It is important to use something that will really resonate with what students are looking for. What makes your organization unique? What do other students love about your school or institution?
Spending some time drafting an updated description for each of your campuses can go a long way in attracting more students to your facilities.
TIP 03: Customize for each campus of your school or institution
It is important to provide individualized information for each campus that considers the strengths of its facilities and location. Within the Edvisor platform, numerous resources can be used to make this communication more personalized.
Your profile is fully customizable, and even includes the option to add videos and images for each campus. Keep in mind that all of the information from the profile will be added directly to the quote agents send to their prospective students. This helps educators take control of the way their brands are portrayed to students.
Another great profile perk is the highlights, this is a section to show what makes your business special and different or better from competitors. Adding unique information that sets your school or institution apart from others is a great way to ensure that it catches the attention of interested students.
Finally, you can even make sure that all information is translated into all languages that your school supports. Edvisor Distribute has a field where, with just one click, you can select the languages you want your profile to be automatically translated to.
TIP 04: Add awards and accreditations
As an educational institution, it is important to be able to show potential students and their parents that your school is reliable and meets all quality standards. This is where awards and accreditations come in.
By listing the awards and recognitions that your school has already received in your Edvisor profile, you are showing your school is a reputable and reliable institution. This is especially valuable for parents who are looking for educational programs for their children, but also for adults who hope to improve their career prospects.
In short, having a strong track record of awards and accreditations and keeping it updated in your profile can help your school or institution attract more students.
TIP 05: Clarify terms and policies
Most businesses have terms and policies outlined on their website, however, adding that information to your Edvisor profile has many benefits.
Adding this information directly on Edvisor helps agents and students interested in your programs access all the information necessary in one place. It can even protect your organization from any errors or problems that may occur with bookings from partners on Edvisor.
When you use the same platform for everything like introducing your institution to current and new partners, receiving quotes, payments, and student documentation, and even having your terms and policies within your profile, it saves a lot of management time!
It also guarantees a transparent relationship between all parties involved. Agents interested in working with your school or institution can easily see your terms and policies and relay the information to interested students.
Educational schools and institutions can use this field to communicate cancellation policies, liability limits, and anything else that involves the school or institution legally. By doing so, you can protect your business while also fostering trust and transparency with partners and students.
Tip 06: Be active on your Edvisor Distribute account
As an educational institution, it's important to stay active and promote your school on Edvisor. Remember we briefly touched on LinkedIn at the beginning? Think about how the more active you are, keeping your profile updated, posting, connecting with your followers, commenting on posts, and even promoting your business through updates, the views you get and the more others interact with you.
The Edvisor platform works similarly to a social networking site, the more active you are in updating your profile, launching promotions, and communicating with your network - the more your business grows.
By constantly updating your promotions and offers, as well as images and videos of your campuses, you'll let agencies know that you're still interested in maintaining an active connection with them. If there's no activity on your page, agencies may not be interested in working with you. So stay active and be remembered!
Grow your school or institution
Edvisor is an essential tool for any school or institution looking to expand its market reach, gain brand awareness through a fully branded and customizable profile, and promote courses and programs through dynamic quotes directly to interested students.
In addition to these tips, there are several other things that your school or institution can do to easily maintain your profile on Edvisor. If you still have any questions or would like to learn more, get in touch with our Success Team!
Do you want to create a profile on Edvisor Distribute? Get yours here!
