If you work in marketing, sales, or management at a school, you know how important it is to have a strong online presence to attract the right students. 

You might first think about your website or the posts you share on social media. But have you considered the key role your Edvisor profile plays?

Often, the information you add to Edvisor creates the first crucial impression for agencies and students worldwide. 

If you’ve been putting it on the back burner, you might be missing out on students who could be wowed by your school or institution instead of heading to a competitor who has really polished their information. 

It’s time to step up your game! But let's first understand how this all works!

How do agents and students see the information you upload to Edvisor?

Imagine a student sitting with an education agent, browsing through different schools and programs. They open Edvisor, conduct a search, and click on your profile—what will they see? 

There are two possibilities: a dull page that doesn’t do justice to your school or institution, or a lively, engaging profile that truly showcases what you have to offer. 

💡 Remember, agents typically list your offerings right alongside those of your competitors, so this plays a crucial role in standing out.

Your Edvisor profile shows students who you are, and why you should be chosen; it tells your story! 

This story is crucial not just for counseling, but also when agents utilize tools like EdCommerce to create interactive e-commerce experiences on their websites.

It’s also front and center when agents tailor quotes for their students, whether from their Edvisor account or through your Agency Portal.

Moreover, it’s beneficial for you if you decide to use any of these tools for your B2C recruitment. 

Essentially, your Edvisor profile is a central resource where your school’s story comes to life at every key moment in the student recruitment journey, helping you stand out from other options.

But, how can you improve it? Here are five simple, yet effective, tips to enhance your profile and make sure it stands out in the educational marketplace.

1. Refresh Your Visuals

A picture is worth a thousand words, and on Edvisor, it can be worth even more.

Outdated or stock photos can give the impression that you are not keeping up with the times. Update your profile with high-quality, recent images of your campuses, classrooms, and real student activities.

This visual appeal can make a significant difference. Think of your profile like a mini-campus tour; you want prospective students to visualize themselves in your halls.

2. Craft Compelling Copy

You have a mere 3 seconds to capture someone's attention.

Avoid the temptation to simply copy and paste generic information from your website.

Instead, write fresh, engaging descriptions that highlight what makes your programs unique and desirable. Use simple language that’s easy to understand and speaks directly to the needs and aspirations of prospective students.

Show the personality of your school and what students can gain by choosing you.

💡 Pro Tip: Utilize tools like ChatGPT to refine your texts before publishing them! Here's an example of how you can ask: "Please review this text and give it that simple yet engaging touch that ensures it's easy to understand and captures the readers' attention. We aim for our message to be clear, concise, and highly effective for our positioning strategy." Then, copy-paste your texts and ping-pong it with the tool until you are happy with the result.

3. Showcase Your Success

Highlights, statistics, and awards catch the eye and build trust. Include any notable achievements your school has garnered over the years. What's the special ingredient in your educational recipe? Do you have award-winning faculty? Are your alumni changing the world? Maybe your campus is nestled in a cultural hotspot.

These aren't just bullet points; they're the unique aspects that make your school or institution the only choice for some students.

But make sure you don’t go for the typical, think about what really makes you unique and put it in the spotlight!

4. Translate Everything

While English may be the lingua franca of academia, remember that your audience is global.

Providing information in multiple languages isn't just considerate; it's a strategic move that expands your reach, and can really make your agents to choose you over options with no translations.

Consider translating your profile into all the languages most relevant to your target demographics. If you have active agencies in that market, you should provide a translation.

5. Update Regularly

They say the only constant in life is change, and this applies to your Edvisor profile as well.

Regular updates ensure your profile remains fresh and relevant. Make it a habit to review these aspects periodically and keep them updated. If you acquire new campus photos, add them to your profile. Received an award? Don't forget to include it too!

💡 In this article, we've emphasized the marketing aspects of your profile. However, it's also important to promptly update information about tuition fees, market promotions, new programs, or policy changes on your profile.

This not only maintains accuracy but also shows that you are actively engaged and committed to providing up-to-date information.

If you use a tool like the Agency Portal, this simple rule will save you A LOT of time because just by doing these simple updates on Edvisor you ensure that your entire agency network has access to up-to-the-minute information to sell you, and that’s really powerful!

This isn't a massive overhaul; it's about being mindful and getting the most out of your Edvisor subscription.

A few well-placed updates, authentic images, and engaging stories can elevate your profile from mundane to magnificent 🚀.

It's an incredibly low-effort way to gain high-value engagement ⚖️

By consistently taking these small steps, you'll ensure your school's online presence is as compelling and inviting as the real-world experience you offer.

Remember, your Edvisor profile is more than information; it’s the beginning of a journey for your future students. Let’s make it inspiring!