Online Sales

Smart Content: The key to revolutionize your marketing strategies

By Marta

Nov 23, 2023

Are you ready to take your content marketing game to the next level? Great, because we've got something special to share! 

Content Marketing is all about creating engaging and helpful content β€” from blog posts and videos to social media updates β€” to grab the attention of potential students. When done right, your content doesn't just catch the eye; it acts as a powerful magnet, pulling in students who are actively searching for educational opportunities abroad.

But, how do you turn these interested students into actual sales? We've introduced a new EdCommerce feature that perfectly complements your content marketing strategy, adding a 'smart touch'  that not only captures your students' interest but also guides them towards making a purchase. Keep reading to discover more!

In this article:

πŸ”Ή What does a 'smart content' strategy look like?

πŸ”Ή Why is this a game-changer for your content strategy?

πŸ”Ή Incorporate EdCommerce to your Marketing Strategy!

What does a 'smart content' strategy look like?

Step 1: The Art of Storytelling

Storytelling remains a powerful tool in content marketing. 

Make sure you keep sharing stories about the exciting experiences of studying abroad. Talk about the lively cities you promote and all the cool things to learn there. Also, provide info on visas, real student stories, courses available, and why it's awesome to live an experience like this.

πŸ’‘Ensure that you write them in a way that is easy to read, and connects emotionally with your students.

Step 2: Enhance your content for engagement

Great, you've just captivated your audience with an amazing article about a dream study destination, check βœ…

Now, picture this, a potential lead finds your story, they start reading, they love what they are reading! and... as they reach the end, they're greeted with an interactive carousel showcasing a variety of courses available in that city.

You've set the stage with your story, and now, right before their eyes, you present the perfect solution to the newfound desire you've ignited. Boom! 

But, how can you do this? Easy, using our new EdCommerce feature: 'Widgets'
πŸ‘‰ (This is how it looks!)

EdCommerce Widgets: Your new best friend


This exciting new feature on EdCommerce, comes with an easy-to-use builder that allows you to handpick courses and feature them on any blog post or landing page.

This widget effortlessly pulls every detail from your EdCommerce account, such as photos, descriptions, and up-to-the-minute pricing! It enables students to easily get quotes or even pay a deposit to book a program right away 🀯

All you need to do is add an HTML block within your website editor and copy the code provided by EdCommerce. Might seem complicated at first, but it’s actually quite easy – just follow the steps in this tutorial.

Personalization is essential for effective marketing nowadays, and this type of dynamic content ensures that your students find your programs exactly when and where they need it, priming them for purchase. And that, truly, is a game-changer!

Why is this a game-changer for your content strategy?

A way to offer custom content for diverse audiences.

Everyone has unique preferences and goals. Customizing content to address different interests and aspirations makes your offerings more relevant. The EdCommerce widget helps in displaying courses that are specifically tailored to your audience.

πŸ’‘Got a blog post about Sydney? Spice it up with a Widget showcasing courses in Sydney! Sharing a real student's story about their incredible journey learning Hospitality in Whistler? Add a carousel to display the exact course (or similar ones) the student enjoyed. The possibilities are endless!

Drive Action. From Interest to Enrollment.

Effective content doesn't just inform; it drives action. Strategic calls-to-action, both in your articles and via the EdCommerce widget, guide prospective students towards taking the next step, 'purchase'.

Get Real Time Analytics for Improvement.

You can easily analyze the interactions with your content and widget through EdCommerce. This allows you to continuously refine your approach to meet the evolving needs of your audience.

Build Trust

Content Marketing is as much about building trust as it is about promotion. By providing valuable insights about studying in different locations, and providing targeted program options, you establish your agency or educational institution as a trusted source of information.

Stay Updated with the Latest Marketing Trends

In the dynamic field of digital marketing, staying updated with trends is essential. Traditional content marketing, combined with EdCommerce, ensures that your strategies remain effective and resonate with your target audience.


Incorporate EdCommerce to your Marketing Strategy!

As we've seen, EdCommerce is not just an e-commerce tool; it's a catalyst for creativity in your marketing strategies. 

With EdCommerce, you're not just sharing information; you're creating a journey for your audience to embark on. Every piece of content, whether it’s a page on your website, an blog post, an event announcement, or a student testimonial, can be transformed into an interactive experience.

It's time to think outside the box and use EdCommerce to craft unique, compelling narratives that resonate with diverse audiences and lead to meaningful engagements.

Are you ready to inspire, engage, and convert your leads into actual students? EdCommerce is your key! πŸ”‘

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