You send dozens (or hundreds, maybe thousands!) of quotes every month. But do you know how many turn into real students?

If you don’t, you’re missing one of the most important metrics for your business: Conversion Rate.

What Is Conversion Rate?

Out of all the potential students you or your team talk to, how many actually become enrolled students?

That’s your conversion rate. 

It tells you how effective you are at turning interest into real bookings.

The formula is simple:

Example 👀

If you sent 100 quotes and 20 students said “yes” and confirmed, your conversion rate is 20%.

Why Does It Matter?

Quotes show demand, interest. Sales show revenue.

Tracking this number helps you answer key questions like:

• Is my sales process working?

• How efficient is my team?

• Are we losing students (and where)?

• Which destinations or programs convert best?

• How long does it take to convert a quote into a sale?

A low conversion rate means lost opportunities (and revenue). A high conversion rate means your sales process is strong and efficient.

What Impacts Your Conversion Rate (and How to Fix It)

Your conversion rate isn’t random. It reflects how efficient your entire sales process is, from the first conversation to the moment a student makes a payment. 

The truth is, students today expect speed, clarity, and convenience. If you don’t provide that, they’ll move on to another agency.

The good news? Most of the problems that kill conversions are easy to fix when you know what to look for. 

Here are the 3 main factors that impact your conversion rate and how to improve them (with tools you already have in Edvisor):

1. Response Time & Communication

Students want answers fast. If you take too long to follow up, they’ll find someone who replies quicker. Every minute counts.

⚠️ Common mistake: Many agencies manage leads in spreadsheets or messy inboxes. This makes it easy to lose track of follow-ups and forget reminders, and students don’t wait 🫣

How to fix it:

✔ Use a CRM to organize every student and know exactly where they are in the sales cycle, what you’ve talked about, and what the next step is.

✔ Set tasks and reminders so you never miss a follow-up.

💡In Edvisor, you can track every student in our built-in CRM and set automated task reminders so no lead slips away.

2. Proposal Quality

If your proposal is confusing or doesn’t reflect the student's true needs, they won’t confirm. People buy when they feel understood.

⚠️Common mistake: Sending generic PDFs, ugly spreadsheets, or quotes that don’t align with the student’s budget or preferences.

How to fix it:

✔ Understand your student first. Ask the right questions in your first conversation: destination, budget, length, start date, expectations, aspirations... If you’re unsure, follow up before sending the quote. Students love feeling heard!

✔ Send personalized, interactive quotes that are clear, visual, and easy to accept. Include multiple options so students can choose what suits them best.

✔ Use a tool that makes this fast and professional.

💡 With Edvisor, you can create beautiful, interactive quotes in just a few clicks. If you’re competing against an agency that uses Edvisor, guess who’s going to act faster, look more professional and win the student? 😎

3. Payment Process

A student who has said “yes” can still back out if paying is complicated. Today, people expect the same convenience as they do with online purchases.

⚠️ Common mistake: Making payments complicated or unsafe, like asking for personal account transfers, sharing bank details in screenshots, or adding too many steps. If the process doesn’t feel professional and easy, you’ll lose the sale.

How to fix it:

✔ Offer online payments directly inside the proposal, so the student can confirm instantly (by paying a deposit, for example)

✔ Make the payment experience smooth and secure.

✔ Provide clear payment plans and automated reminders for the next installments.

💡 In Edvisor, students can pay their deposit online through a secure portal. You can even create a full payment schedule inside the Student Portal with automatic reminders. No chasing, no stress! 😉

💡 Track these factors regularly to see where you’re losing students, and where you can improve.

The Big Question: How Do You Track Conversion Rate Without Spreadsheets or Extra Work?

Good news! You don’t need to open Excel, hire a data analyst, or waste hours counting quotes and sales manually with complicated formulas.

If you’re already creating quotes and converting them into sales in Edvisor, our Reporting tool does the work for you. 

With just a few clicks, you can:

✔ See your conversion rate instantly

✔ Track the average time to convert

✔ Compare conversion trends over time

✔ Filter by office, counsellor, campus, or program type

With these insights, you can start building strategies to improve your conversion rate, use it as your north star, and watch your results take off!

Ready to improve your conversion rate? 

Check out our Guide to Sales Reports to learn where to find it, or sign up for Edvisor and see your data in action! 😎